The Product Code - Coming Soon
I’m writing a book about the craft of validating a business. It’s drawn from my experience launching products like GoToMeeting, AppFolio, and ProductPlan, and from the curriculum I teach at UCSB. The Product Code is for anyone with a business idea who wants to know if it’s worth pursuing - before they spend months building the wrong thing.
COMING SOONFrom Product Manager to Product Leader: Lessons from today’s product experts
I’ve helped transform rough ideas into real products and bring those products to market. In this book, I share my techniques for validating products and concepts, quickly iterating ideas, and making rapid decisions about what to build. This validation process includes determining who your customer is, your value proposition for your product, what features to build, how to price your product and how to talk about your product with potential customers.
READ NOWFind Product-Market Fit Faster: Lessons for Product Managers
I’ve helped transform rough ideas into real products and bring those products to market. In this book, I share my techniques for validating products and concepts, quickly iterating ideas, and making rapid decisions about what to build. This validation process includes determining who your customer is, your value proposition for your product, what features to build, how to price your product and how to talk about your product with potential customers.
READ NOWLess, but Better: The Essentialist Product Manager
Many of us try to do 100 things at the same time. As a result, we scatter our energy and don’t make significant, meaningful, or satisfying progress on any of those 100 things. In this book, I introduce the concept of “essentialism” into product management, why “less is better,” and how to claim back your time by adopting the essentialist mindset as a product manager.
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